Did you know that leads generated though SEO have a close rate of 14.6 percent? Comparatively, outbound leads have, on average, a 1.7 percent close rate. Which one would you choose if you wanted to generate leads you actually close on? Since inbound leads like search engine optimization cost around 61 percent lower than leads like cold calling, online marketing techniques are a lot more effective. SEO marketing is effective because search engines are arguably the most commonly used sites on the internet. Interestingly, three quarters of internet search users never scroll past the first page of listings on search engines, so google ranking are increasingly important. If you can get your content up to the first couple of results, you are likely going to generate a lot more leads, which translates to more money in your pocket. Therein lies the importance of Seo marketing. A little under three fifths of consumers start researching a product or service by using a search engine. This is a lot higher than the roughly 24 percent of consumers who start researching a product or service by going to a company website and the 18 percent of consumers who use social media to research a product. An astonishing 57 percent of business to business marketers have said that SEO has the biggest impact on their lead generation. Since it can cost efficiently generate a great deal of leads which can then be closed, more and more businesses are turning to SEO marketing.
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