Archive for January, 2013

What We Can Learn From Search Engines

Written by Ben. Posted in Google rankings, Online marketing, Seo

Seo tools
When over half of B2B marketers say that Seo has a significant influence on how they generate leads, then you know that search engines can play a large role in your ability to do business and improve your numbers. There are a lot of different outlets for internet marketing that you will find online, but almost all of them will point toward Google and other search engines because they have been proven to provide results. People know that Google matters, and that the company provides a great deal of profitability for those who optimize their site properly. If you are a company that is interested in improving your rankings with search engines then you need to be able to rely on the marketing firm that is handling your online solutions. The first Tweet that Google sent out said “I’m feeling lucky” in binary code, and it was a clear sign of where the company was going as it moved ahead. While it is great to think that you have luck on your side, technical proficiency matters. Search engines rely on certain cues in order to determine which sites will be higher in search engine rankings, and SEO marketing is one way that businesses and organizations will be able to be more appealing to those methods of determining which site will be best. You can use a lot of different methods to get customers, but three quarters of those who use search engines will never go past the first page. That is a majority of the users of any given engine, and could be a large chunk of your potential visitors and customers. Your search engine ranking could influence future business potential, especially when over half of consumers start researching a product or service by using search engines to find information. Google used to house its servers in LEGO bricks, back when it was a research project. Now it is a multibillion dollar entity, and the most influential amongst search engines online. If you want to do well and get the right hits from the right visitors, you need online marketing that can help you to reach the potential your business really has. By investing into marketing on search engines and generating unique content that visitors will want to read, you could see some great results within a brief period of time that will really surprise you.

How Google Rankings Changed The World

Written by Ben. Posted in Google rankings, Online marketing, Search

Seo tools
Google rankings are an important part of what we know the company to be about, but it has other facets. Google made one of its famous doodles back in 1998 depicting the Burning Man, a festival which is held in the desert every year to celebrate the arts. The purpose of this doodle was to let people know that Brin and Page, co founders of Google, were out in Nevada. Since then, doodles have become a trademark of the company, but they are only part of the surface of what makes Google an important internet presence. Internet marketing has become one of the keystones of doing business these days, and Google rankings are a fundamental part of those marketing efforts. When Google was still merely a research project, LEGOs were used to create a storage compartment for the ten hard drives, which were four gigabytes each, so that they could test the PageRank algorithm. Since those days, Google rankings have become a force to be reckoned with in the world of internet marketing, and with so many companies now looking for the best way to improve their search engine rankings, solutions like SEO have come to play an important role in the development of future marketing commodities. Unlike offline marketing, marketing through Google rankings can offer results that will build upon themselves over time, and which can be maintained through actual coding and feedback. The first tweet release by Google simply stated, “I’m feeling lucky,” written in binary code. Companies have come to rely on Google rankings for their fortunes, and when they invest in the right Seo marketing solutions they are seeing positive results that they can rely on. Google and its ranking system can lead to more inbound leads, with SEO costing 61 percent less than outbound lead generation. That means that you not only get more from your investment, but that you actually need to invest less to see those results. Less time, less money, and less stress can all mean a very powerful solution for a company that has named its PageRank algorithm after Larry Page himself. Those early beginnings built powerful potential, and search engine ranking is the proof of where the future lies in any type of marketing online. If you choose the right business to improve your Google rankings then you, too, can participate in this fascinating, upward trend.

Use SEO to get the traffic you deserve

Written by Ben. Posted in Online marketing, Seo marketing, Seo tools

Seo news
Did you know that the popular search engine Google receives about two thirds of the internet search engine market share? Almost 90 percent of US internet users, aged 14 and higher, will browse or research products that they are interested in on the web in 2012? About 40 percent of those will follow up on the social media outlets they prefer, requesting more information before finally making a purchase. Over half of B2B marketers have said that SEO has had the largest influence on their lead generation, and leads that are generated through SEO have a close rate of almost 15 percent, whereas outbound leads average just under 2 percent. About two thirds of mobile internet users regularly rely on their smart phone or tablet to find a local business in order to make a purchase. What does all this mean to you? It means that, if you want to get the Google rankings that your company deserves, and have a successful online marketing plan, then it is imperative that you use search engine optimization, commonly referred to as SEO, to get the search engine rankings that you are going to need to succeed. Reach out to an SEO firm in your area, and let them show you how, by taking advantage of, and making an investment in, their SEO services, you can grow your business on the world wide web, attract more customers, improve your reputation online, and make more money. Of course, it is possible to implement some of the popular Seo marketing tools on your own, but using search engine optimization in this way can be very very time consuming, and, most likely, it will not be nearly as effective as using search engine optimization marketing professionals to get the job done right for you.