Search engine optimization sounds great in concept, but it can be really complicated in process. It is a constant job that must be performed in order to make sure your website is the best that it can be and the most visible it can be. SEO is really time consuming, but it always pays off. Here are some interesting things about search engines and search optimization. 1. 75 percent of people who use search engines on the internet do not scroll past the initial page of results. So, if your website doesn’t appear on the first page of search engine results, the chances it will be seen are only 25 percent. 2. More leads are generated by more indexed pages, and websites that use blogs to create content have 434 percent more indexed pages. 3. There is a 14.6 pe
Company headquarters at Google rents grazing goats to mow their lawn instead of using traditional lawnmowers. Inbound leads, like Search Engine Optimization, cost 61 percent lower than outbound leads, like cold calling. companies that blog have 434 percent more indexed pages, resulting in more leads for potential business. Leads that are generated through SEO have a 14.6 percent close rate whereas outbound leads average a 1.7 percent close rate. By 2014, mobile internet use on smartphones and tablets will overtake desktop computer internet usage. Since the internet is still growing and being utilized in new ways each and every day, it might be a good idea for a business looking to take advantage of the massive population of internet users to explore Search Engine Optimization marketing. Start searching for the best SEO marketing strategies around or contact an internet marketing firm that specializes in marketing through search engines. Begin by searching through the various resources out there that offer information and instructional guides on how search engine optimization works. There are videos to learn from as well that talk about the benefits of search engine optimization. The real benefit to search engine optimization is that, no matter how big or small a business is, raising the online visibility and reputation of a company or product is the best way to get exposure. One thing to understand about SEO and search engine optimization marketing is that, regardless of what some SEO resellers may promise you, it is not a magical recipe for instant success and rapid expansion. It is a slow moving, stable way to steadily bring in new business by creating leads and bringing in traffic to company or product websites. The best thing to do would be to talk with an SEO reseller, a few of them actually, in order to have an in depth conversation about the entire concept of search engine optimization.
Did you know that there are at least 100 Internet searches every month? At least 92 percent of online adults perform searches at least once a day. Small businesses and marketers see this, and wonder how they can adjust their marketing strategies accordingly. The answer is in something that is easy to understand, but difficult to implement in practice. That certain something is called SEO. So what is SEO? SEO is short for search engine optimization, or how easily search engines can find your website. Often, search engines let the consumer type in a keyword, and then create a matching list of results known as a search engine results page. This form of search engine rankings is instrumental in SEO. After all, 42 percent of all searchers click on the very first link that is not paid, or organic link. SEO is pretty much dictated by one company, being Google. Founded in 1996 by Stanford PhD students Sergey Brin and Larry Page, Google created the modern conception of SEO. Since its IPO in 2004, its growth has been meteoric. There are other English language search engines, but about 60 percent of all searches are done on Google. As the guardian of SEO, Google is a little quirky. Its first doodle was a depiction of the Burning Man festival in Nevada, meant to depict an out of office message. When they started tweeting in February 2009, they tweeted the binary code for the “I am feeling lucky” feature. Even today, Google has its corporate headquarters grazed by goats, often rented by a grazing company. What no one can deny is that Google is instrumental to SEO, and therefore online marketing. Any business or marketer who wishes to be seen online must please the specific brand of SEO that Google created. Failure to do so leads to the dustbins of history. Success leads to increased online sales.