The vast majority of online activities, about 93% in fact, begin on a search engine website. From there, approximately 100 billion searches are made monthly throughout the world. With these statistics in mind, a savvy business owner would do well to consider innovative methods for expanding the way his or her website promotes the company. If you run a small business, you may want to consider investing in online marketing services with a focus on search engine optimizing.

By outsourcing your Seo search engine marketing to professional online marketing experts, you may see your leads result in sales 14.6% of the time on average, as opposed to the comparatively minuscule rate of 1.7% that typical advertisements yield. SEO, or search optimization, is particularly effective because it makes your website and the goods and services you provide more readily available to online users who search using the keywords you incorporate on your site. This inbound system has the additional benefit of improving the content of your site itself, because it demands that the Internet copy stay relevant to the keywords while providing valuable information to prospective customers.

You may also want to consider choosing a search engine optimization provider that offers quality email marketing as well. According to Litmus, email advertisements delivered to consumers via smartphones and tablets have risen by roughly 80% within the last six months. With both SEO and email marketing, you may significantly raise the profile of your business and more firmly establish your reputation as a reliable company with an excellent product to offer.

If you have additional questions, comments, or tips on search engine optimizing, be sure to share them in the forum below.