Did you know that the first Google “doodle” dates back to 1998? It was created as a sort of out-of-office message by the co-creators of Google to let people know they were at the famous Nevada Burning Man festival. Today, Google is arguably the most influential site on the internet. People flock to Google in record numbers to research all sorts of things. Interestingly, Google presents a unique internet marketing opportunities to businesses as well in the form of search engine optimization.

Amazingly, 57 percent of marketers say that SEO has the largest influence on their lead generation. SEO marketing typically involves things like website creation, operation of company blogs, and social media marketing, among other online marketing techniques and strategies.

Recently, mobile application development and mobile optimization of websites has become among the most important of all SEO tools. As of 2012, over 70 million people shop using a mobile device like a cell phone or tablet computer, and the majority of shoppers go to mobile sites to review prices and different products. If a company doesn’t have a good mobile site, there’s a good chance they are going to miss out on a significant amount of business.

Plus, 65 percent of all mobile internet users rely on their smartphone or tablet to find a local business in order to make a purchase. In short, mobile website creation is among the most important and influential of all SEO tools because of the reliance people have on their mobile devices. Plus, an overall high quality internet presence helps to improve search engine rankings for a company, which results in more leads.

At the end of the day, SEO is one of the most important parts of online marketing. If people don’t know that a company exists, they cannot buy products or services from that company. Therefore, companies need to have really good marketing solutions in order to be well known and survive in this tumultuous and unpredictable business climate.