In this day and age, the internet is the most powerful and diverse marketing tool available. As such, successful businesses typically invest in good online marketing strategies. Since google rankings and website visit counts have an effect on how successful a company is, it pays for businesses to do everything they can to increase their exposure.

One aspect of internet marketing that has proven to be popular and successful is SEO marketing. SEO stands for search engine optimization, although typically, SEO companies do more than just provide search engine optimization services. An SEO company can provide everything from SEO blogs to social media marketing to even website design and mobile website optimization.

Interestingly, over 100 billion global searches are conducted every month. That’s over a trillion internet searches a year. With that said, about 42 percent of internet users click on the top ranking organic result on search engines. Therefore, it pays for a company to use SEO services to improve search engine rankings. A company with a more organic and fresh rating will attract more customers.

Leads generated through SEO have a 14.6 percent close rate, while outbound leads have a paltry 1.7 percent close rate, in comparison. In addition, over 88 percent of internet users aged 14 and up used the internet to research products, services or companies in 2012, and about 40 percent of them followed up on social media before they made a purchase.

People don’t make buying decisions lightly. Most often, people will do their research on the internet before deciding to buy one product or service. SEO services can greatly influence online sales and bring in new customers. Things like SEO blogs, website creation, tinkering with search engine rankings and other SEO services can have greatly beneficial effects for companies and be a huge part of a fruitful online marketing strategy.