Every day, millions of users perform web searches in various parts of the world. If you’ve ever wondered how Google decided which sites get more highly listed in their rankings, it’s all the end result of series of algorithms and equations that happen at lightning speed. These days, search engine optimization, or SEO for short, is one the leading tools for Internet marketing a business can invest in. SEO allows content to become more engaging for the user, therefore becoming more valuable to a company’s visibility in those rankings. But that’s not all SEO can do.
Did you know that leads generated though SEO have a close rate of 14.6 percent? Comparatively, outbound leads have, on average, a 1.7 percent close rate. Which one would you choose if you wanted to generate leads you actually close on? Since inbound leads like search engine optimization cost around 61 percent lower than leads like cold calling, online marketing techniques are a lot more effective. SEO marketing is effective because search engines are arguably the most commonly used sites on the internet. Interestingly, three quarters of internet search users never scroll past the first page of listings on search engines, so Continue Reading 5 Comments
Around 70 to 80 percent of all search engine users completely ignore paid ads, and only focus on organic results. This means your direct advertisement may be costing you more money than it is providing your business with. Over 100 billion internet searches are conducted monthly. This creates new breeding ground for sales, and an opportunity to take advantage of affordable, modern advertising techniques. Beginning in 2012, over 70 million internet users now shop using a mobile device like a smartphone or tablet. If this does not spark your interest in internet advertising, I do not know what will. Inbound leads like search engine optimization cost around 61 percent less than outbound leads. SEO tools are modern, and effective. They typical Continue Reading 5 Comments