Company headquarters at Google rents grazing goats to mow their lawn instead of using traditional lawnmowers. Inbound leads, like Search Engine Optimization, cost 61 percent lower than outbound leads, like cold calling. companies that blog have 434 percent more indexed pages, resulting in more leads for potential business. Leads that are generated through SEO have a 14.6 percent close rate whereas outbound leads average a 1.7 percent close rate. By 2014, mobile internet use on smartphones and tablets will overtake desktop computer internet usage. Since the internet is still growing and being utilized in new ways each and every day, it might be a good idea for a business looking to take advantage of the massive population of internet users to explore Search Engine Optimization marketing. Start searching for the best SEO marketing strategies around or contact an internet marketing firm that specializes in marketing through search engines. Begin by searching through the various resources out there that offer information and instructional guides on how search engine optimization works. There are videos to learn from as well that talk about the benefits of search engine optimization. The real benefit to search engine optimization is that, no matter how big or small a business is, raising the online visibility and reputation of a company or product is the best way to get exposure. One thing to understand about SEO and search engine optimization marketing is that, regardless of what some SEO resellers may promise you, it is not a magical recipe for instant success and rapid expansion. It is a slow moving, stable way to steadily bring in new business by creating leads and bringing in traffic to company or product websites. The best thing to do would be to talk with an SEO reseller, a few of them actually, in order to have an in depth conversation about the entire concept of search engine optimization.
If you are a business looking to disseminate your brand to customers via the Internet, you will need to execute a proper search engine optimization or marketing strategy to increase search engine rankings. Think of it this way. If you are a consumer searching for a product, how often do you scroll to the second or third page of results? Over 88 percent of US internet users, ages 14 and up, will browse or research products online in 2012. Approximately 40 percent of those will follow up on social media, requesting information before making a purchase. In order to increase search engine rankings, there are a few approaches you can take. If you are looking for instant results, you may want to try utilizing a pay per click, or PPC advertising campaign. PPC campaigns involve developing a specialized keyword list, bidding on those key words, and paying each time someone clicks on your link. PPC campaigns are great because they give you measurable, quantifiable results in the search engine rankings that you can see almost instantly. However, PPC campaigns can become quite costly, especially if done incorrectly. If you are more budget conscious, search engine optimization, or SEO strategies may be the best way for your business to move increase Google position. While the process takes longer, it is incredibly cost effective, as most SEO practices are either very inexpensive, or free. SEO involves unique content generation, link building, and social media efforts to help you to increase Google position. If you are unsure how to increase Google position on your own, or simply do not have the time or resources, you may want to consider hiring a web marketing reseller. Resellers will work closely with you to develop a web marketing strategy that will help you increase search engine rankings and promote your brand. If you are interested in disseminating your brand online, a good web marketing strategy is the key to succeeding in this effort. If you are unable to do so yourself, you may want to shop around for a web marketing reseller to assist you in your efforts. A good web marketing strategy could be the difference between you or your competitors being found.
Did you know that there are at least 100 Internet searches every month? At least 92 percent of online adults perform searches at least once a day. Small businesses and marketers see this, and wonder how they can adjust their marketing strategies accordingly. The answer is in something that is easy to understand, but difficult to implement in practice. That certain something is called SEO. So what is SEO? SEO is short for search engine optimization, or how easily search engines can find your website. Often, search engines let the consumer type in a keyword, and then create a matching list of results known as a search engine results page. This form of search engine rankings is instrumental in SEO. After all, 42 percent of all searchers click on the very first link that is not paid, or organic link. SEO is pretty much dictated by one company, being Google. Founded in 1996 by Stanford PhD students Sergey Brin and Larry Page, Google created the modern conception of SEO. Since its IPO in 2004, its growth has been meteoric. There are other English language search engines, but about 60 percent of all searches are done on Google. As the guardian of SEO, Google is a little quirky. Its first doodle was a depiction of the Burning Man festival in Nevada, meant to depict an out of office message. When they started tweeting in February 2009, they tweeted the binary code for the “I am feeling lucky” feature. Even today, Google has its corporate headquarters grazed by goats, often rented by a grazing company. What no one can deny is that Google is instrumental to SEO, and therefore online marketing. Any business or marketer who wishes to be seen online must please the specific brand of SEO that Google created. Failure to do so leads to the dustbins of history. Success leads to increased online sales.