Archive for April 3, 2013
If you are a business looking to disseminate your brand to customers via the Internet, you will need to execute a proper search engine optimization or marketing strategy to increase search engine rankings. Think of it this way. If you are a consumer searching for a product, how often do you scroll to the second or third page of results? Over 88 percent of US internet users, ages 14 and up, will browse or research products online in 2012. Approximately 40 percent of those will follow up on social media, requesting information before making a purchase. In order to increase search engine rankings, there are a few approaches you can take. If you are looking for instant results, you may want to try utilizing a pay per click, or PPC advertising campaign. PPC campaigns involve developing a specialized keyword list, bidding on those key words, and paying each time someone clicks on your link. PPC campaigns are great because they give you measurable, quantifiable results in the search engine rankings that you can see almost instantly. However, PPC campaigns can become quite costly, especially if done incorrectly. If you are more budget conscious, search engine optimization, or SEO strategies may be the best way for your business to move increase Google position. While the process takes longer, it is incredibly cost effective, as most SEO practices are either very inexpensive, or free. SEO involves unique content generation, link building, and social media efforts to help you to increase Google position. If you are unsure how to increase Google position on your own, or simply do not have the time or resources, you may want to consider hiring a web marketing reseller. Resellers will work closely with you to develop a web marketing strategy that will help you increase search engine rankings and promote your brand. If you are interested in disseminating your brand online, a good web marketing strategy is the key to succeeding in this effort. If you are unable to do so yourself, you may want to shop around for a web marketing reseller to assist you in your efforts. A good web marketing strategy could be the difference between you or your competitors being found.