Archive for January 19, 2013

What We Can Learn From Search Engines

Written by Ben. Posted in Google rankings, Online marketing, Seo

Seo tools
When over half of B2B marketers say that Seo has a significant influence on how they generate leads, then you know that search engines can play a large role in your ability to do business and improve your numbers. There are a lot of different outlets for internet marketing that you will find online, but almost all of them will point toward Google and other search engines because they have been proven to provide results. People know that Google matters, and that the company provides a great deal of profitability for those who optimize their site properly. If you are a company that is interested in improving your rankings with search engines then you need to be able to rely on the marketing firm that is handling your online solutions. The first Tweet that Google sent out said “I’m feeling lucky” in binary code, and it was a clear sign of where the company was going as it moved ahead. While it is great to think that you have luck on your side, technical proficiency matters. Search engines rely on certain cues in order to determine which sites will be higher in search engine rankings, and SEO marketing is one way that businesses and organizations will be able to be more appealing to those methods of determining which site will be best. You can use a lot of different methods to get customers, but three quarters of those who use search engines will never go past the first page. That is a majority of the users of any given engine, and could be a large chunk of your potential visitors and customers. Your search engine ranking could influence future business potential, especially when over half of consumers start researching a product or service by using search engines to find information. Google used to house its servers in LEGO bricks, back when it was a research project. Now it is a multibillion dollar entity, and the most influential amongst search engines online. If you want to do well and get the right hits from the right visitors, you need online marketing that can help you to reach the potential your business really has. By investing into marketing on search engines and generating unique content that visitors will want to read, you could see some great results within a brief period of time that will really surprise you.